Think Differently?
In the early stages of discussing the formation of Diverge; the first question we asked ourselves was:
• What will separate us out from the competition?
• Why will companies want to work with us vs other agencies out there?
For years I have celebrated the fact that I’m a divergent thinker and often look at alternative approaches to problems. A forensic look into why yielded a late stage (aged 44!) clinical diagnosis of combined type ADHD. As it turns out I genuinely did “think differently”! This fired a passion to want to openly talk about the benefits of neurodiversity and embrace the things that make me different as a person.
Many of our team are Neurodivergent, it’s probably one of the reasons we all sought each other out and get along so well. We have all excelled within our areas, in part driven by the fact that we “think differently”.
So when it came to writing the “why us” copy for our brand I really wanted to embrace that fact. As Rob (my friend and Diverge’s own Head of Design) has pointed out to me many times, our process of solving problems, coming up with ideas, pondering problems at 2am when the brain just won’t turn off is exactly what sets us apart.
So for those who haven’t read or seen it yet, here is “Why Us” (n.b.: thanks to Steve Jobs for the stimulus, alas I will never write a speech as good as “Here’s to the crazy ones” but I’ll do my best to live by the code held within😁).
❓Why us?
🧠 Because we genuinely do “think differently”
💭 We’re the disruptors, the dreamers, the “defiant ones” - the unknown is our wheelhouse
💡 Where others see obstacles we see opportunities
🔮 We thrive on turning the seemingly impossible into reality
💪 Backed by a renowned collection of industry and subject matter experts, we bring unparalleled insights and expertise to every project, igniting creativity and unlocking potential
🙌 We work as an extension of your team, in a transparent, warts-and-all partnership
💯 We go beyond results; our enthusiasm for projects lies in embarking on a journey together, pushing boundaries, and shaping your projects collaboratively.